#Unwanted best in the category of works that make the world a better place

The first Eurobest awards for McCann Podgorica and McCann Beograd teams

One of the most important advertising festivals - Eurobest - brings new awards for the #Unwanted, a campaign implemented by McCann agencies in Podgorica and Belgrade for the NGO Center for Women's Rights, with the support of the media agency UM Podgorica. After the awards won at the Golden Drum, Epica and SEMPL festivals, Eurobest brings GLASS - The Award for ChangeGRAND PRIX FOR GOOD and a bronze in the category Entertainment - Use of Original Composition for a Brand or Campaign.

You can see the awarded project here:www.youtube.com/watch?v=LYpkbzsjsCg

"The awards represent a huge incentive and motivation to continue breaking down prejudices against women and fighting for a more just and safer society for women, and therefore - for everyone. The #Unwanted is least about selective abortions, and much more about equality, future and freedom. It’s not only Montenegro's story, it is universal and therefore it has to travel further into the world. This is a way we can achieve it, and that is why we are very grateful for the support you gave us by awarding this project," Maja Raičević, Executive Director of the NGO Center for Women's Rights, said.

Sandra Vujović, Creative Director at McCann Podgorica, added: "Unwanted is not a campaign for me. She is a good, beautiful, courageous and brave girl who, with the sincerity and strength of her emotions, changes the entire society and teaches us that nothing is impossible. I think that's precisely what everyone recognizes in this campaign and it affects everyone. The aeards in the categories Grand Prix for Good and Glass for Change confirm it. It is difficult to describe the amount of pride of the team spirit of our agencies and the wonderful people from the NGO Center for Women's Rights, which I currently feel. I congratulate the teams on everything that #Unwanted has achieved over the past year! "

"I am very proud of the success of our agencies and teams and this project that we have led with love and passion for more than a year. Grand Prix for Good and GLASS for Change are truly prestigious awards at the most important European festival of creativity and they mark the pleasure of working on this campaign but they’re also an incentive for future ventures," said Jana Savić Rastovac, Creative Director of McCann Beograd.

The #Unwanted has won the following awards: Golden Drum Adriatic for the best project in the region, gold in the Reach category and Silver in the Craft category at the Golden Drum Festival, a bronze at the Epica Awards in the Events category, and a gold in the Innovative Use of the Communication Channel category at the SEMPL Festival.

Since 1988, the Eurobest Festival recognizes great ideas and places winners among the creative elite. At this creativity review, most attention is paid to the campaigns that gave results, innovated, raised the criteria of creative performance, and so on.