Following the online search results, the Merriam-Webster dictionary declared "feminism" as the word of the year 2017. The three campaigns I've chosen are also feminine. Perhaps by chance, perhaps not, the empowerment of women is an important issue of today's world.
Fearless Girl
The girl who conquered the world. A statue that became a New York landmark. Advertising of the future. A project that entered history.
Coke and Meals
The golden hands of Ms. Lela Panić, Svetlana Manić, Mira Lekić, Nena Hodak and Olivera Savić knitted the first billboards of this kind for a world brand called Coca-Cola, and thus, in the most beautiful way, contributed to the prelude of a campaign that celebrates traditional Serbian recipes in the new Coke and Meals platform.
The Unwanted
The campaign launched in Montenegro deals with the problem of selective abortion and opens up a discussion on a very sensitive and delicate issue. Our story was conveyed by the great world media, recognizing the truth and importance of the topic.
I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.