Special recognition LOCKDOWN integrated campaign for “Thank you, doctors”

Last night, Marketing mreža awarded organizations, companies, institutions, and agencies for the best and most professional individual and integrated campaigns at the sixth festival of integrated communications KAKTUS 2020. This year, as many as 172 projects competed for the awards.

Our “Thank you, doctors” campaign was awarded in the Special Recognition category – LOCKDOWN integrated campaign. This special Kaktus award was introduced this year and included in the competition all those campaigns that were created and implemented or partially implemented exclusively in the period from March 10th to May 10th, 2020, that is during the state of emergency and the virus COVID19.

“We are proud of this really special award for our team. We dedicate it to those who inspired and moved us, to all doctors and medical workers as an expression of gratitude for their efforts in this very difficult year, “said Jana Savić Rastovac, Executive Creative Director at McCann Beograd.

Among the awarded campaigns this year at the Kaktus Festival were other projects that McCann Beograd worked on, namely the campaign “Plasma Rituals” by Bambi, as the Best Profit Integrated Campaign, and the campaign “Let’s be =” for The Coca-Cola Company in the category Individual works – PR, which was entered in this category by the agency Represent Communications.


More information about the Kaktus Awards can be found at the LINK.