WITHIN THE DIGITAL DAY CONFERENCE, JUNE 9, THE IAB MIXX AWARDS FOR THE BEST DIGITAL CAMPAIGNS AND PROJECTS IN SERBIA IN 2021 WERE PRESENTED.
On that occasion, the campaigns of the McCann Beograd agency were awarded in the categories of Best Cross Media Integration, Best Innovation, Best E-Commerce Campaign, Best Social Influencer Marketing, and the Grand Prix went to the McCann Beograd team! The Superhero campaigns, created for the client Mastercard in cooperation with the agencies Drive and Chapter 4, as well as the joint Back to school campaign of the agencies McCann Beograd and Drive, designed for the client Delhaize Serbia, were awarded.
The Superhero campaign, launched at the end of the previous year, which was implemented jointly by the agencies McCann Beograd, Drive and Chapter 4, was awarded the Best Cross Media Integration, Best Innovation, and Best E-Commerce Campaign. As part of this campaign, the Mastercard online platform for donations, Superhero.rs, was launched, intended to collect funds for the construction of the Parents' House of the NURDOR organization, through the purchase of the Superhero collection of street fashion or regular donations. It is a sustainable idea, since the project is meant to live on through new collections for each season. The main prize of the evening, the Mixx Awards Grand Prix, proves that the campaign was more than successful.
Back to School campaign, realized for the Delhaize Serbia company, awarded in the Best Influencer Marketing category, is a great example of successful integration of offline and online communication channels. An innovative approach to the standard offer of the school program was crowned by the engagement of influencers well known to school-aged children - Anna Lazarevic and Andrija Jovic, who promoted a limited series of wardrobes with their signature through traditional and digital communication channels. Such an approach was recognized and rewarded by the IAB MIXX jury.
Source: McCann Beograd