New-business wins, strong organic growth and leading through inspiration defined McCann Worldgroup Europe’s output in 2020. Its creative and strategic output built commercial resilience for its clients, achieved creative effectiveness and played a meaningful role in people's lives.
Campaign highlights included the “Together we’re stronger” platform for Aldi in Germany, which saw the supermarket offer work to McDonald’s staff who were temporarily out of a job. And with hairdressers shut, a L’Oréal campaign featured brand ambassador Eva Longoria giving virtual tutorials on how to cover grey hair.
Judges were impressed by the network’s quick reaction to Covid-19, setting up insight and data to build strong platforms for clients. The campaign that also stood out is “Thank you, doctors”, created by McCann Beograd team.
"Covid-19 emerged as an important topic which marked numerous campaigns of commercial and socially responsible brands, which is expected.
Brands which live for people lived with the people during the hardest year. That’s the wag it should be. “Thank you, doctors” is a simple and powerful campaign, presented in a universally recognizable language. Our goal was to invest our creative knowledge, ideas and skills in service of something greater, and we reached it,” said Jana Savić Rastovac, Executive Creative Director at McCann Beograd.
Campaign highlights included the “Together we’re stronger” platform for Aldi in Germany, which saw the supermarket offer work to McDonald’s staff who were temporarily out of a job. And with hairdressers shut, a L’Oréal campaign featured brand ambassador Eva Longoria giving virtual tutorials on how to cover grey hair.
Judges were impressed by the network’s quick reaction to Covid-19, setting up insight and data to build strong platforms for clients. The campaign that also stood out is “Thank you, doctors”, created by McCann Beograd team.
"Covid-19 emerged as an important topic which marked numerous campaigns of commercial and socially responsible brands, which is expected.
Brands which live for people lived with the people during the hardest year. That’s the wag it should be. “Thank you, doctors” is a simple and powerful campaign, presented in a universally recognizable language. Our goal was to invest our creative knowledge, ideas and skills in service of something greater, and we reached it,” said Jana Savić Rastovac, Executive Creative Director at McCann Beograd.
Source: Campaign Magazine