McCann Stockholm, a member of the I&F Grupa, won the cannes silver lion in the Health and Wellness category

The “Eat A Swede” campaign, created for the Swedish Food Federation is also shortlisted in 7 categories

The “Eat A Swede” campaign, created by McCann Stockholm for the Swedish Food Federation (SFF), won a Silver Lion in the Health and Wellness category. The campaign aims to spark debate about sustainability and feeding the world's growing population.

Video is available at this LINK.

The 18-minute satirical documentary, “Eat A Swede”, stars actor Alexander Skarsgård. The point of the film is to encourage people to "Go Swegan", by adopting the country’s healthy national diet and sustainability practices.