When the Norwegian music stars Highasakite had the new single "5 one million miles" ready, but had no music video, McCann Oslo came to aid by animating Citroën to join in on an idea of combining a music video with a commercial for Citroën C3.
Among the characteristics of this car, there is a built-in camera that can film and take pictures during the ride – and the idea was exactly to convey that in a "new and different way."
“We wanted to make something worth looking at, not a standard commercial. When we were told to find something in line with the car camera feature, the idea came quickly and, luckily, both Citroën and Highasakite were up for it”, Daniel Eraker and Christian Lindvik, creatives of McCann Oslo said.
Take a look at the first music video made by a car: https://www.youtube.com/watch?v=qdHB-rxUwQc
I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.