McCann Beograd and UM Beograd in the finals at Effie Awards

Within the prestigious Effie Awards competition in Serbia, McCann Beograd and UM Beograd are among the finalists – 6 campaigns by McCann Beograd and 7 campaigns in which UM Beograd is the associate agency.

These are the campaigns Heart on Hate, Coca-Cola reveals the mysteries of Serbia, Just try it!, and Be the Santa for The Coca-Cola Company, Your plasma ritual for Bambi, I (Dis)Own for Da Se Zna association!

The Effie jury, composed of thirty-one members, evaluated dozens of submitted works, selecting those that enter the finals, and the final round of judging is scheduled for May 19th.

You can see the list of finalists at the link –