McCann Beograd Agency of the Year 2020 at UEPS

Award-winning campaigns for Bambi, The Coca-Cola Company, MAXI, Da se zna, Belgrade Philharmonic, and LiceUlice

The crisis also brought unrest to the world of advertising, but in return, it gave rise to different approaches, new solutions, and original ideas. The creativity shows were not held live, but they continued to closely observe the new order in the industry, especially celebrating innovation, consistency, wit, and humor. The traditional recognition of the Association for Market Communications (UEPS) again this year brought the McCann Beograd the title of Agency of the Year and as many as 22 awards, among which the message of gratitude to health workers around the world stood out the most.

“We are very happy that we are ending such an uncertain and difficult year in the best possible way. We are proud that our campaign in support of doctors, after touring the world, received recognition from the local profession. Many thanks to our partners without whose support and great brands we would not have such a result, and especially thanks to the best team that proved it can create top works even in the most difficult conditions, “said Jelena Jazić, Managing Director, McCann Beograd.

The Thank You, Doctors campaign for Nedeljnik won gold awards in the categories Promotion of Serbian Creativity AbroadPrint, and Covid Creativity CommunityBest Art Directorate, and Special Award Dragan Sakan – New Idea.

Plasma Equity campaigns Rituals and Special edition for Bambi won gold awards in the categories OOH and Product packaging and industrial design, and silver awards in the categories Integrated promotional campaignCreative efficiency, and Print.

The Coca-Cola Mystical tour and Fill in the Gap campaigns for The Coca Cola Company won bronze in the Direct Marketing and Integrated Promotional Campaigns categories and silver in the OOH category.

The campaign for the Belgrade Philharmonic Music Everywhere won gold in the category of Integrated Promotional Campaigns and silver in the category of Socially Responsible Campaigns.

Pebble in our shoe for Da se zna, won gold in the Brand PR category, silver in the Creative Media Use category, and bronze in the Direct Marketing and Socially Responsible Campaigns categories.

The LiceUlice campaign The vest for LiceUlice won a gold award in the Socially Responsible Campaign category.

Maxi Fresh Equity for Delhaize Serbia won bronze in the Integrated Promotional Campaign category.


Among the awards for online marketing, in the category of Presence on social networks, the Drive agency won a bronze award for the project “Besa” Blu Ray Box Set as an Instagram Grid for Adrenaline production.

You can see the placement of all works at