The Secret Formula of Communication, the traditional supplement in Diplomacy & Commerce magazine, reveals all about the regional project Make Up with the help of Jelena Ašković, Project Coordinator at Drive agency.
Beauty for every woman. Is it one of those contemporary elusive ideals or an easily attainable goal boosted by the laws of the digital universe? With its high-quality content, numerous partnerships and a growing fan base, the marketing project named Make-up confirms the latter. Namely, here we are putting a spotlight on a regional digital content venture covering Bulgaria,Croatia, Serbia and Slovenia, also known as the Balkans’ beauty Bible. Why is this ambitious project so unique? Well, there are 3 crucial reasons behind its quick and smooth organic breakthrough.
THE SECRET: 4 Make-up websites specialize in the hottest beauty topics and publish exclusively the industry’s trends, as well as professional tips and advice. Articles are disseminated daily in 4 local languages and are adjusted to the supply and demand of the 4 local markets. Find our more: www.make-up.rs; www.make-up.rs; www.make-up.rs; www.make-up.rs;
NOT YOUR ORDINARY BEAUTY AND MAKEUP ONLINE MAG
For starters, while other online magazines across the region offer news on a multitude of different subjects, the 4 Make-up websites specialize in the hottest beauty topics and publish exclusively the industry’s trends, as well as professional tips and advice. Articles are disseminated daily in 4 local languages and are adjusted to the supply and demand of the 4 local markets. Furthermore, in total, around 4,000 original articles have been published in the 4 countries since February 2016 to date. They are created in-house as well as in collaboration with other publishing houses and regional media outlets.
It is worth noting that apart from evergreen content such as ‘how to’ topics, Make-up texts offer prompt insight into the newest makeup fads as a means of creating viral material.
INFLUENCER MARKETING IS HERE TO STAY
Speaking of partnerships and content creation, one of the main pillars of this project is its recognition of the benefits of influencer marketing. That being said, the most prominent regional bloggers who partnered with Make-up write several beauty articles monthly each from their perspective. They share them with their fans, which creates a fusion of Make-up and bloggers’ fan bases. The columns are followed by the YouTube channel that display video makeup tutorials featuring these regional beauty bloggers. Also, their Instagram and Snapchat account takeovers always bring new followers to the project and are the epitome of a good way to use all the advantages of influencer marketing.
You know of a new social media platform waiting to become the next Facebook or Instagram? You can be sure that Make-up and its partners will use it as soon as it comes out of the oven.
PROFICIENT DIGITAL MEDIA PRACTICE CAUGHT RED-HANDED
Last but not least, Make-up’s distinctive business model rests on the idea that never-stopping digital media updates are there for a reason and should be utilized for the benefit of the project. How does it function when this concept is put into action? Social is the keyword. The essence of Make-up’s social media presence is to navigate users toward the 4 namesake websites. To be specific, when you become a fan of any Make-up Facebook page, you don’t get just a generic picture & copy combo. Instead, you have the option to be directed to superior content created to cater to the needs of the pickiest digital media consumers. As a consequence of this approach, over 3,200,000 visits have been recorded for all 4 websites and the numbers are getting even bigger as we speak.
Moreover, the Make-up team members pay close attention to the fans’ feedback in the form of likes, comments, shares, and, most importantly, link clicks, and based on these metrics, they adjust the websites’ future content. You need to see it to believe it? If you haven’t already done so, visit our 4 sites and find out why Make-up is so special in the region.
The original article is published at: http://e.issuu.com/embed.html#29643152/54348920 (page 18)
I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.