Iva Bokšić is the new Director Of Strategic Planning at McCann Zagreb

After four years in the Imago Ogilvy, as of last week Iva Bokšić is the new Strategic Planning Director at McCann Zagreb, where she brings a wealth of experience of working on communication and brand strategies for numerous companies and brands, domestic and international.

Iva thus returns to the agency where she started her student practice in 2011, and during her college days she also gathered experience as a demonstrator at the Department of Marketing of the Faculty of Economics in Zagreb and the iZone Agency.

Two years prior to joining Imago, her studies took her to the Far East, to the Tsinghua University in Beijing, and she got her master’s degree from Marketing Management at the prestigious Italian University of Luigi Bocconi in Milan.