Facebook Blueprint Training for all our agencies in Europe

Facebook and IPG have created an educational program for all the agencies in our network which will enable our agency teams for the advance use of social networks, so that we can get even better results for our clients.

Facebook Blueprint training for the entire Europe was launched with a live stream from McCann in Madrid, where Pablo Walker, President of McCann Worldgroup Europe, together with the representatives of Facebook and IPG, presented the platform and the training itself in more details.

Pablo Walker stated the reason for such an enormous educational project: "Facebook continues to play a crucial role in the everyday communication between brands and customers, and it is highly important for all of us to understand how to get the best out of this platform for our clients, and to adopt a common language. With such a common goal, we are enrolled in a comprehensive, accredited Facebook training, which will make all our people experts in understanding how to lead all the aspects of brands' communications and content optimization on Facebook, Instagram and Messenger".