According to the results from Serbia and the number of awards won in 2017, McCann Beograd and the Museum of Contemporary Art in Belgrade ranked as the second on the list, and the "DemocrARisation" campaign is the best campaign from Serbia.
At the regional level, McCann Beograd is ranked third, as well as the Museum of Contemporary Art in Belgrade among advertisers and "DemocrARization" among the campaigns.
The situation is slightly different in Croatia. The "Rollover" campaign from McCann Zagreb and the advertiser Hrvatski Telekom came in third.
In making the B-report, Marketing Magazine conducts an annual review of the festivals attended by agencies from Slovenia, Croatia, Serbia, Macedonia and Bosnia and Herzegovina, and evaluates their importance in all relevant aspects. Festivals and conferences included in the B-report are: UEPS, Kaktus, Weekend Media Festival, Ideja X, SOF, BalCannes, Outstanding, WEBSI, DIGGIT, SEMPL, Effie Awards, Golden Drum, ADCE, Epica, Eurobest and Cannes Lions. The rating system prescribes that the most important awards are those from global events, followed by awards from the European, regional and national level.
More information can be found here: http://www.b-report.eu/en/winners/2017/
I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.