Week of important conversations about the future of advertising

This year, the sixty-fifth Cannes Lions festival was shorter and, according to many, it was significantly "quieter", but still visited by a large number of people whose name is well known to the world advertising industry.

At the same time, the event was a great occasion for the gathering of McCann creatives from Central and Southeastern Europe, who helped us convey the impressions from the most important conversations, panels, lectures and presentations.

We read about the festival impressions in the reports prepared exclusively for MediaMarketing by Sandra Vujović, Creative Director at McCann Podgorica, and Jana Savić Rastovac, Creative Director at McCann Beograd.

First, you can read about the opening of the festival and the first awards in the categories Health & Wellness and Pharma.

Find out what was discussed during one of the most important programs, Chief Creatives on the Beach, a series of open panels with leading creative directors of global agencies and big brands.

A special report follows the events at the eighth annual breakfast organized by The Interpublic Group (IPG), this time following the concept of "Shero" (topics that occupied the big attention of the festival this year), but also the program "Women at Work", which gathered several heroines of today who shift the cultural, racial and gender stereotypes with their work.

I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.