Around the world, the number of people infected with the coronavirus is growing, taking lives and weakening not only health care systems but entire economies, which has more than ever directed public attention to health workers and institutions and the pharmaceutical industry. This situation requires close and focused cooperation between the public and private sectors in this area to slow down the spread of the virus. Therefore, strategic communication in healthcare is essential for the coming period.
McCann Health Nordic, which operates within the I&F Grupa, specializes in healthcare communication, bringing together marketing professionals focused on healthcare issues, and works both with the public sector and pharmaceutical, medical, and biotechnology companies. The agency's expert team published a report on the importance of communication in healthcare, as well as strengthening cooperation between the private and public sectors. McCann Health Director for the Nordic Region, Murat Zubčević, points out that pharmaceutical companies around the world have the opportunity to view the current situation as a chance - to restore trust, initiate positive change and lay the foundations for a completely different model of health care delivery: „The usual way of communication has changed overnight - all of us, as professionals and as consumers, are interested in what the pharmaceutical industry has to say about the problem we are in now. Covid-19 has put an absolute focus on this industry, and now for the first time, we have an atmosphere where people want to listen to it. ”
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