THE BEST OF 2017: ŽARKO VELJKOVIĆ

In this edition, we discover which campaigns, local, regional and international, were best in 2017, according to Žarko Veljković, Creative Director of McCann Skopje.

The Worlds Biggest Asshole

Sometimes in order to communicate a certain idea you need to make just one video, and not some big campaign. The "Worlds Biggest Asshole" is a typical example of a good "storytelling". We have a phenomenally created and directed video which intrigues, irritates, amuses, and saddens you, while getting its message across and motivating you to share it through social networks.

Did You Mean MailChimp?

It is a brilliant example of how to create an integrated campaign. It communicates the company whose services are related to small e-commerce businesses, in a very original way. You usually expect these kinds of brands to have a corporate approach and represent the company and their services in a basic way. But this example proves that you can do it differently, and much more fun. The idea was born as a sponsor jingle for a podcast (Soundcloud - MailChimp promo on serial), but three years later it grew into a big and creative campaign.

Burning Stores

Adweek – Burger king

Print is not dead! An amazingly brave and genius series from Burger King which talks about the key benefit of the product, which is that their meat is grilled on an open flame. The idea is based on the statistics that their restaurants have the biggest percentage of fires. For it, the agency and the client have my biggest respect.

P.S. Fearless Girl is definitely the campaign which marked the past year. I don't know what else I could say about it, so I skipped it this time.

Honorary mentions:

Jose Cuervo / Tomorrow is Overated

Live Fearless / Blood

I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.