Students from all over the world were guests of I&F Grupa and Bitef

Jana Savić Rastovac, Creative Director at McCann Beograd, held a lecture on the work of creative agencies within the Bitef Organism Vivisection, the accompanying program of 52. Bitef festival. On this occasion, employees of I&F Grupa hosted students and colleagues from Bitef in their premises.

During the lecture, students from India, Greece, Italy, and other countries across Europe had the opportunity to get acquainted with the functioning of creative agencies internally, as well as to hear examples of good practice campaigns implemented for various events, projects and institutions in the field of culture.

Bitef Organism Vivisection is an educational program for young managers and producers in culture. The five-day educational program was designed as an exchange of knowledge, ideas and experiences between experts and experienced festival managers and their younger colleagues.