Rosa and McCann Beograde in #bebabiragde - support for breastfeeding in public

Within the framework of the new Rosa campaign, the famous model Bojana Barović, who recently became a mother for the second time, delighted everything in the studio as well as the viewers next to the TV screen, by breastfeeding her baby in live program. This way, she sent an unequivocal message that #babychooseswhere and it’s perfectly right for mothers to breastfeed their babies whenever and wherever they want, even in a TV show, in front of a million people.

McCann Beograd signed the creative campaign, and UM Beograd is the media agency on the project, which makes it another example of the integration and cooperation of agency teams.

Support to #bebabiragde campaign and breastfeeding in public came quickly and easily, both from agencies within I&F Grupa, as well as from associates, subcontractors, friends and many other people of good will and a big heart. We invite everyone to join us and place the #bebabiragde sticker on theis door, wide open for all moms and babies!

(Stickers can be found at McCann Beograd agency.)