Rockets and Rebels Internal Training

Agency teams within I&F Grupa in SEE had the pleasure of having a two-day training with Monna Nordhagen, the Nordic Strategic Director at Scandinavian Design Group and one of the authors of the book Rockets and Rebels.

During these two days, the teams familiarized with the tools Monna introduced in her brand strategy book and tried to apply them to the relevant brands, situations and problems of local and regional clients. New tools provide new insights and a different perspective, which will surely improve the work on current I&F Grupa agencies projects.