Regional meeting of IPG Mediabrands agencies in Southeast Europe

Regional directors of IPG Mediabrands agencies operating in South East Europe, media agencies UM and Initiative, as well as digital agency Drive, met in Belgrade. The main topics of the meeting were further development of agencies, trends, digitization, and implementation of the latest tools, education of employees and exchange of experience.

"It is my pleasure to have an open discussion and exchange of experiences from all segments of business in a constructive atmosphere. Our goal this time was to get acquainted with all the challenges we are facing in every single market, as well as the region as a whole. At the time of frequent changes in the media, especially the digital sphere, our imperative is to provide our clients with superior service and high quality product that is provided daily by a team of competent, talented and motivated employees, who are our greatest strength. I am convinced that we will succeed, and this meeting once again confirmed it - we are operating in eight markets, but as a unique team, " says Darko Lukić, CEO Mediabrands for South Eastern Europe.

I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.