Our experts in Skopje lecturers at a Digital Marketing Training

Elena Atanasova Paneva, Digital Advertising Manager at UM Skopje, and Meri Shesho, Head of Digital at McCann Skopje, were lecturers at the M6 Educational Centre's Digital Marketing Training, sharing their knowledge and experience with the participants, including young talents and marketing employees from different companies.

Within the M6 Educational Centre's Digital Marketing Training, Elena (UM) covered the following topics: Google advertising, Video Marketing, and Mobile Marketing. „This three months Digital Marketing Training was launched for the first time in October 2020 by M6 Educational Centre. Different experts in the industry covered different topics. It was our pleasure to share our expertise with the participants. It will be a long term collaboration and we are glad to be part of the training next year.“ – she said.

Her colleague from McCann, Meri, gave a lecture on Email Marketing, Social Media Marketing (including Facebook, Instagram, Twitter and LinkedIn for Businesses) and the Implementation of campaigns and strategies for start-ups, companies and marketing agencies.