To strengthen the position of the two brands in the Danish, Swedish and Finnish markets, Coca-Cola has chosen McCann Copenhagen in a Nordic pitch against Ogilvy and Brandhouse.
"We were very impressed with the proposals we were presented with, but eventually chose McCann Copenhagen for their strong strategic insight, high creative level as well as understanding of the Nordic market," says Charlotte Van Burleigh, head of Coca-Cola Denmark and Finland.
TV and SoMe
The collaboration between McCann Copenhagen and Kildevæld and Bonaqua is so far without expiry date and will initially be released in the early summer in a campaign on both television and social media.
"Both Kildevæld and Bonaqua are experiencing increased pressure from other water brands as well as from energy drinks and soft drinks, and we are going to help the two brands stand sharper in consumer optics," says McCann Copenhagens CEO Tobias Smidth-Fibiger. "Our mantra is 'truth well told'. It's about storytelling and about finding the truth, and that's exactly what we're going for with an awareness and positioning campaign for Kildevæld and Bonaqua."
The original article can be found at: https://bureaubiz.dk/mccann-snupper-kunde-fra-brandhouse/
I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.