One of the most influential regional portals for the advertising and communications industry, Media Marketing, has compiled three TOP 10 lists for 2017 and the Adriatic region: a list of the 10 most successful creative agencies, the 10 most successful campaigns and the 10 most successful advertisers. The best agencies and advertisers were ranked on the basis of the successes achieved at national and regional advertising festivals, while the best campaigns were ranked according to the number of awards they've won.
I&F McCann Grupa is the only agency group that has had two agencies among the top ten - McCann Beograd and McCann Zagreb are on the list of the most creative agencies, where McCann Zagreb, in addition to being proclaimed the Agency of the Year in Croatia, ranked the third most creative agency in the region. Tomislav Presečki, Managing Director of McCann Zagreb, said on this occasion: "Bearing in mind that this is one of the most popular regional media in the advertising industry, we are proud that they recognized us as the most successful agency from Croatia. The past year was really fantastic for McCann Zagreb in all aspects, especially with regard to the acquisition of new, big clients. Before us lies another dynamic period, some new experiences, cooperation and partnerships, and in this respect, every compliment means very much to us, because it confirms the continuity of the work and the achievement of goals, both clients and our own."
MediaMarketing – TOP 10 MOST SUCCESSFUL AGENCIES IN ADRIATIC REGION IN 2017Great acknowledgment to McCann Beograd agency came in the category of the best campaigns, where it is the only agency present on the list with two campaigns: "DemokrARTisation" for the Museum of Contemporary Art in Belgrade
and "Lav popcorn" for Carlsberg Serbia.
MediaMarketing – TOP 10 MOST SUCCESSFUL CAMPAIGNS IN THE ADRIATIC REGION IN 2017Congratulations to our clients who are among the most successful advertisers in the region! 2017 was challenging but successful.
MediaMarketing – TOP 10 MOST SUCCESSFUL ADVERTISERS OF 2017I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.