Irina Maja: Simple and honest communication is essential for real-time marketing

In an interview for Marketing365, Irina Maja, Growth Director at McCann Skopje, talks about successful campaigns, relationships with clients, protection of ideas worth pitching and other interesting topics. We are giving you a clip of the interview.

"In order to have the power to really touch people, we need an inspirational insight. This insight is most often rooted in complex research data. More data can sometimes lead us to obvious conclusions, but what is of particular importance in interpreting data to find this insight and creating a campaign is to find even the smallest fundamental truth that will further inspire a message to which we'll all exclaim the "A-HA!", at the same time carrying a change in the way we think or behave. The most creative ideas we are most often delighted with, in marketing areas, contain powerful truths.

In relation to working with our domestic clients, we try to present exactly those insights and truths that are relevant to people, but also the brand behind them. Our philosophy is that strategy and creativity are inseparable, or as I define it myself, that it's the intelligence which uses creativity to solve commercial problems.

Partnership and honest relationship with the client is crucial, clients must be sure of what the agency proposes and feel that the agency is a kind of a safety net."

Read the whole interview on Marketing 365: https://marketing365.mk/intervju-so-irina-maja-direktor-za-rast-i-razvoj-vo-mccann-skopje-8

I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.