IPG Mediabrands the world's second in gaining new business

IPG Mediabrands is the second agency network in the world in bringing in new business, which is first and foremost thanks to the UM and Initiative agencies, and the successes of our agencies has contributed in the SEE region.

According to this year's RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM) globally in gaining new business.

The media agency agencies operating in the region of Southeast Europe, including UM (Belgrade, Zagreb, Sofia), which were ranked among the top three media agencies in the markets of Serbia, Croatia and Bulgaria in the earlier RECMA report, contributed to the success of the agency network IPG Mediabrands. Also, the agency network Initiative was declared the most successful global media agency in business development and the acquisition of new business in the first half of 2018, according to the international consulting firm R3.

"In the markets where we operate, one of our priorities for years to come is certainly new business and expanding our clients' portfolios to a wide range of different categories. The growth of IPG Mediabrands on the global agency market also reflected on our business, where we recorded significant growth. We are proud to follow the global trend and we are developing our business by getting new clients through the years. I must emphasize that we hold strong support from our agency network. Research, such as RECMA, is a recognition of IPG Mediabrands. Our ambition is to continue the year as we started it, by expanding our portfolio of clients from different industries," says Darko Lukic, CEO of IPG Mediabrands SEE.

RECMA is an independent company that carries out research globally on the subject of the business of media agencies. These surveys are a strategic tool for the world's largest advertisers and are often decisive when choosing a media agency to work with.