Initiative agency most successful in winning new clients

Agency Initiative is the most successful global agency in the first half of 2018, according to the report of the international consultancy firm R3. This report determines the success of an agency in relation to the increase in the number of clients.

In the past year, Initiative has started cooperating globally with companies such as Carlsberg, LEGO, Converse, Whirlpool, Revlon. Contributing to their global success were agencies gaining clients in local markets as well. Thus, the Initiative Belgrade agency, which operates under IPG Mediabrands SEE and is part of the I&F McCann Group, this year, on the Serbian market, has started cooperation with one of the biggest Turkish beauty companies, Kopas Kozmetik.

“We are proud that we’ve continued the growth trend in business and gaining new clients in the markets where we operate. Our focus is on brand building in a culturally relevant way. Great advertisers have recognized this, and the results came soon, not only in terms of collaboration with large global companies, but also by gaining clients in particular markets. We have strong support from the network of Initiative agencies and IPG Mediabrands SEE, as well as new energy fueled by these wins. We are also seeing a number of innovations in the form of new tools that help us to ensure that our clients’ brands become an important part of the culture. Our ambition is to continue the year as we started, gaining new clients from different industries,” commented Marko Bojić, Managing Director of Initiative Belgrade.