We share knowledge and experience with colleagues from the region again at the 11th Weekend Media Festival. Representatives of I&F Grupa are part of BalCannes and SoMo Borac jury, as well as participants of the Weekend Media Festival.
Friday, September 21st
Dvorana Vikend, from 12.30 to 13.30 pm
The panel "The Agency (R)evolution" is being attended by Relja Jović, Chief Digital Officer at I&F Grupa. The panel will discuss changing of the agency paradigm, creativity and expanding the agency's domain when creating a campaign.
Beside Relja, Daniel Ackermann (Co-founder and CEO, Degordian), Davor Bruketa (Creative Director, Bruketa & Žinić & Gray), Anđelko Trpković (CEO, Publicis Groupe) and Mitja Tuškej (Director, Direct Media) are also taking part in the panel.
Dvorana Slobodni Vikend, from 15.30 to 16.30 pm
The panel "Those 4 horrible letters or how we as an industry prepared For GDPR" will be attended by Marija Ivančić, Online Media Planner from UM Zagreb. The rapid form of the HURA working group blitz-panel will help share experiences in the application of GDPR.
The panel is moderated by Aleksandra Đermanović (Director, Mediacor), and the other participants are Krešimir Dominić (Director of Planning and Development, Komunikacijski laboratorij), Matija Hrestak (Project Leader, 404) and Boris Rogan (Managing Director, Luna \ TBWA Zagreb).
Saturday, September 22nd
Dvorana Produženi Vikend, from 11.15 am to 12.15 pm
Vedran Vereš, Managing Director at Initiative Zagreb will moderate the panel " Life After the era Digitel and Unex. Marinka Akrap (Director of Corporate Marketing and Communications, Podravka), Vesna Barišić (Director, PMG), Rajna Cuculić (Director, GroupM) and Ivan Gale (Sales Director, RTL Croatia) will talk about the disappearance of some regional media agencies, the transition of negotiating power to the media and the future of the media market in the region.
Dvorana Produženi Vikend, from 15.30 to 16.30 pm
Follow the panel "Goodbye Mr. Sorrell?", where Vladimir Dimovski, CEO at McCann Adriatic will be participating. Together with Damir Ciglar (Director, Imago Ogilvy), Sašo Dimitrievski (Partner and member of the management board, Pristop group), Jovan Stojanović (CEO, Direct Media), Vladimir will exchange experience on rebranding as a process. The panel moderator is Nikola Bubanj (CEO Adriatic & Balkans, Grey Group Europe).
Jana Savić Rastovac, Creative Director at McCann Beograd, is among the members of the BalCannes jury, assessing regional creativity, and in the SoMo Borac digital competition, Vladimir Ćosić, Digital Creative Director at McCann Beograd, is a member of the jury
Read more about panel discussions and the campaigns from BalCannes and SoMo Borac in the following numbers.
See you soon in the Old Factory!