CREATIVITY CONNECTING SERBIAN AND NORWEGIAN ECONOMY

Serbian Prime Minister Ana Brnabić visited McCann Oslo and Scandinavian Design Group

Within the framework of her visit to the Kingdom of Norway, Serbian Prime Minister Ana Brnabić, accompanied by the President of the Serbian Chamber of Commerce Marko Čadež, visited the McCann Oslo and Scandinavian Design Group, which operate as a part of I&F McCann Group with headquarters in Belgrade. By investing in Norway, I&F McCann Group has become one of the few Serbian companies operating in the Norwegian market. Čadež noted that this is the best example of the strengthening of Serbian creative industry’s investment capacity, and its ability to successfully operate, invest and employ innovative and creative people not only in Serbia and the region but also in a demanding European market, such as the Nordics.

During the talks with the management of these companies it was emphasized that there is a wide space for cooperation and the exchange of knowledge and experience between companies from Norway and Serbia.

Hans Martin Megard, director of Scandinavian Design Group which has been operating for three decades now, emphasized Norway’s rebranding project in the field of innovation, investment and tourism that could serve as a successful example in many other countries.

McCann Oslo and the Scandinavian Design Group provide creative and design expertise for numerous Norwegian and international brands including Norwegian National Bank and Norway Investment Bank, Innovation Norway which provides support to innovation and entrepreneurship, Norwegian National Football Team, Norsk Hydro, KLP and Tine.

I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.